Accounting Software & Bookkeeping Services for Small Businesses

Real-Time Financial Clarity, Built for Your Business.

Flow Keeping is a modern accounting software that combines your sales, banking, and financial data into one real-time, comprehensive dashboard — with automated workflows, industry-tailored financials, and optional bookkeeping support.
No credit card required. See your numbers in action in minutes.
Take Full Control of Your Financial Data

Your Sales, Banking, and Accounting Data — Finally Connected.

When your financial data is fragmented across tools, every decision carries uncertainty. Flow Keeping connects your bank accounts, selling channels, and accounting data, putting you in control of your cash position, real sales and COGS figures, and true profitability without the manual piecing-together.

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Bank Accounts
Credit Cards
Shopify
Shopify
Square
Square
Amazon
Amazon
WooCommerce
WooCommerce
Clover
Clover
Toast
Toast
EndlessConnected Platforms
Real‑TimeFinancial Visibility
OneUnified Dashboard
ZeroManual Workarounds
Who It Is Built For

Built for Owners Who Need Better Financial Visibility — Not More Busywork

Flow Keeping is built for business owners who need their financial picture to keep up with them: live visibility, cleaner books, and the confidence to make real calls in real time.

Restaurant owner tracking transactions in a digital workspace

E-Commerce Brands

Bring your real sales, COGS, payouts, refunds, fees, and operating costs into one view so you can see how your business actually performed each day, not just the top line.

Retail business user reviewing contacts and customer data

Retail Stores

Connect and compare daily sales, operating spend, and cash flow so you can quickly see which products or locations are driving performance — and which need attention.

Retail manager reviewing contacts in store

Restaurants & Food Service

Track sales, labor, and daily operating costs in real time so you can protect margins, manage cash, and make better calls through busy service periods, weekend traffic, and seasonal swings.

Growing business owner reviewing a live Flow Keeping dashboard

Growing Small Businesses

See the numbers behind hiring, expansion, and everyday spending sooner, so you can plan your next move with cleaner books and fewer late surprises.

No credit card required. See your numbers in action in minutes.
Why It Feels Different

Is Built for Decision-Making, Not Just Reporting

Traditional accounting tools often leave owners to figure everything out on their own. FlowKeeping is built to provide automation, structure, and insight from day one so you can understand what is happening now and what to do next.

Feature Flow KeepingBest Value & Clarity QuickBooksCommon baseline Typical AlternativesPatchwork tools
Real-time financial visibility✓ YesLimitedNo
Bank, sales, and accounting data in one real-time dashboard✓ YesLimitedNo
Industry-tailored account structure✓ YesNoNo
Prebuilt transaction automation✓ YesNoNo
Sales channel connectivity✓ YesLimitedLimited
Faster & Modern Accounting Workflows✓ YesNoNo
Quick setup with numbers visible in minutes✓ YesNoNo
Industry-tailored bookkeeping support✓ YesGenericExternal
Built for business owners and decision-making✓ YesNoNo

Explore the plans we offer.

Owner Confidence

Business Owners Use to Understand How Their Business Is Actually Performing

When your financial picture becomes clearer, decisions become easier. FlowKeeping helps reduce guesswork and increase confidence in the moves that shape your business.

Garden center business owner counting cash with FlowKeeping Transactions

"I finally understand where my money is going."

Instead of piecing together scattered numbers, owners can see what came in, what was absorbed by costs, and what the business is truly keeping.

Profit clarity
Artisan business owner with FlowKeeping financial dashboard and cash

"I can spot margin and spending issues early, before they turn into bigger problems."

Live visibility makes it easier to catch rising costs and margin pressure while there is still room to adjust before they become bigger problems.

Faster decisions
Coffee shop owner reviewing revenue breakdown

"It changed how I think about spending, margins, and growth."

FlowKeeping The result is a steadier way to lead the business, with decisions grounded in a financial picture that stays current enough to be useful.

Growth confidence
No credit card required. See your numbers in action in minutes.
The Problem and the Shift

When Financial Data Lives in Separate Tools, Every Decision Carries Uncertainty

When your financial data is fragmented, clarity disappears and decision-making slows down. Flow Keeping replaces that disconnect with one system that keeps your books connected, current, and trustworthy.

What gets in the way

  • Sales look strong, but true profitability stays unclear without manually digging through expenses and channel fees.
  • Bank balances don't reflect processor payouts still in transit, creating a distorted picture of available cash.
  • Reports arrive late and decisions get made on last month's data, not today's reality.
  • Bookkeeper questions land via email, disconnected from the transactions that prompted them.

What changes

  • One connected source of truth with real-time view of revenue, expenses, cash flow, and money in transit.
  • Processor payouts appear inside your balance view so you see what has cleared and what is still on its way.
  • Automated categorization and daily channel sync keep books aligned with how the business actually operates.
  • Bookkeeper ↔ client communication occurs as transactions come in, on the particular transaction, with no context lost in translation.
Business analyst presenting Monthly Revenue Breakdown from selling channels
Why Business Owners Choose Flow Keeping

Flow Keeping is a modern alternative to QuickBooks, built for business owners who need faster and automated workflows, cleaner books, real-time visibility, and support that actually understands their business.

01

Single Source of Truth

Bring bank activity, sales data, expenses, and reports together in one operating view so the full story is already there when you need to review performance or answer a bookkeeper question.

02

Money in Transit Visibility

See cleared cash, pending processor payouts, and incoming amounts in one place so you can make spending and timing decisions with a fuller picture of what is truly available.

03

Bookkeeper ↔ Client Workflow

Handle questions where they start, on the transaction itself, so approvals, explanations, and follow-ups stay attached to the entry and each close gets a little smoother.

04

Decisions at Business Speed

Use current numbers to make calls on hiring, pricing, purchasing, and growth while the moment still matters, instead of waiting for reports that arrive after the decision window has passed.

Bookkeeping, Flow Drive, and Notes in One Place

Bookkeeping comes first — with and transaction notes built around the work.

Flow Keeping combines full-service bookkeeping, document storage, and transaction-level communication in one operating system. Your dedicated U.S.-based bookkeeper handles the month-end, while Flow Drive and in-platform notes keep every file, question, and approval attached to the work.

Dedicated Bookkeeper Full-service bookkeeping built into the platform.

Add full-service bookkeeping to your Flow platform and get a dedicated U.S.-based bookkeeper who handles the month-end work for you, so the books stay clean without adding another disconnected vendor or workflow.

Pricing Structure Priced around bookkeeping complexity, not guesswork.

Bookkeeping plans start at $249 per month and scale by annual expense volume, so pricing reflects the amount of work your bookkeeper actually handles. Every plan includes a dedicated U.S.-based bookkeeper and a year-end tax package for your CPA.

Flow Drive + Notes Files, questions, and approvals stay attached to the work.

Once bookkeeping is running, Flow Drive and transaction notes keep receipts, explanations, follow-ups, and approvals in one place, which makes monthly close faster and keeps context from getting lost across email threads, texts, and shared folders.

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Flow Drive
Drive
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Storage
2.4 GB of 10 GB
Secure document storage

Keep every file exactly where the work is happening.

FlowDrivekeeps receipts, statements, and supporting files connected to the work they belong to, so owners and bookkeepers can move faster, find answers quickly, and stay organized without bouncing between inboxes, folders, or separate tools.

  • Attach backup files directly to the workflows, transactions, and reporting periods they support.
  • Give your team one dependable place to review source documents before questions turn into delays.
  • Make monthly close cleaner because the records, context, and documentation stay together from the start.
Bookkeeper Notes, Transaction Communication Give every question and answer a place that stays with the data.

Let questions, explanations, and approvals live on the transaction itself, where your team can respond quickly and keep the full story attached to the work. The result is better organization, fewer follow-ups, and a smoother close.

  • Ask questions or add context directly on individual transactions instead of moving to a separate thread.
  • Keep bookkeeper and business owner communication in one place so nothing important gets lost.
  • Build a living audit trail with decisions, explanations, and approvals captured where they happened.
The Platform in Action

See How Turns Financial Data Into Clarity

FlowKeeping turns raw financial activity into a live, actionable picture of your business. The moment your data syncs, the metrics that matter are immediately visible, and the noise disappears.

FlowKeeping, Dashboard
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Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Flow Keeping dashboard view
Frequently Asked Questions

Answers That Help You Move Forward Faster

FlowKeeping is client-focused accounting software built to help small business owners understand balances, payouts, margins, and documents in one place so they can use their numbers with confidence and make better business decisions.

Free Trial

Zero-Risk Entry.

Try FlowKeeping for 30 days at no cost. Connect your accounts, see your data come to life, and decide when you're ready — no pressure, no credit card required to get started.

Mobile App

Unlimited Access, Anywhere.

Your numbers don't stop when you leave your desk. The FlowKeeping mobile app keeps your live financial picture with you wherever the day takes you — in the field, on the road, or between meetings.

Free Trial

Start Free Trial

$0/month

Recommended business: try the software for 30 days.

Get Started
  • Real-time sales accounting and banking financials
  • Automated revenue, COGS, processing fees and sales tax tracking
  • Sales channel payout reconciliation
  • Core dashboards and advanced categorization logic
  • Dedicated U.S.-based bookkeeper
  • Month-end bookkeeping handled for you
  • Year-end tax package for your CPA
  • Flow Drive document organization and approvals
  • In-platform bookkeeping notes and collaboration
  • Priority support for managed bookkeeping plans
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Free Trial

30 Days, Real Data, Real Decisions

Your first 30 days with FlowKeeping cost nothing. Connect your accounts, watch your transactions organize themselves, and start making decisions backed by live numbers — all before you ever enter a payment method. When the trial ends, you choose the plan that fits how your business actually runs.

  • Connect bank accounts and selling channels in minutes
  • See real-time cash flow, revenue, and margin data from day one
  • No credit card required to get started
  • Upgrade to a bookkeeping plan anytime — your data carries over seamlessly
Mobile Access

Your Numbers, On the Move

Business decisions don't wait until you're back at your desk. The FlowKeeping mobile app puts a live view of your financial position right in your pocket — balances, payouts, revenue trends, and cash flow available the moment you need them, wherever you happen to be when that moment arrives.

  • Live balances and cash flow visible from your phone at any time
  • Data syncs in real time — what you see reflects what is happening now
  • Review and respond to bookkeeper notes and transaction questions on the go
  • The same dashboard experience — not a stripped-down mobile version
Frequently Asked Questions

Things business owners want to know.

Straight answers to the questions that come up most — so you can move forward with confidence.

The platform helps business owners understand real-time performance without forcing them to translate accountant-first software. It gives structure, automation, and visibility from the start so the numbers become useful faster — built for the person running the business, not just the person reconciling the books.
The software helps you judge whether cash supports a hire, whether margins are tightening, where spend is creeping up, and whether the business is financially ready for the next move you want to make. When the data is current and visible, the decision becomes much clearer.
You can start seeing value quickly. Once your information is connected, your sales, banking, and accounting activity come together fast so you can start reviewing live financials almost right away. Most users see a clear financial picture within their first session.
Yes. You can start with the software on its own and add bookkeeping support when you want it, which makes it easier to begin now and layer in hands-on help from a team that already works inside the platform. Your dedicated U.S.-based bookkeeper handles month-end so you don't have to.
Why FlowKeeping Exists

A clearer operating picture, tighter control, and stronger decision-making, built by someone who needed those things in real life first.

Sutton Smith, founder of Flow Keeping
The Origin of FlowKeeping

Great decisions require current numbers, and current numbers require a better system.

It exists because access to data was never the real problem; usable clarity was. The goal was to create one system that puts the right information in front of the owner when decisions actually need to be made.

Before the platform existed, getting a reliable answer meant chasing reports, checking multiple systems, and stitching together a picture by hand, so Sutton built one operating system for the job: one place to see what matters sooner, catch issues before they spread, and move with more confidence.

Flow runs inside Sutton's own businesses every day. It is built for owners because it was shaped around the decisions owners actually have to make.

See the plans, then choose the level of support that fits how your business runs.

See Your Numbers in Action in Minutes

FlowKeeping connects your bank accounts, credit cards, and selling channels into one real-time picture. Start with software and add bookkeeping support whenever you need it, your numbers stay clean from day one.